Everyone
can be
an innovator.
Leadership’s vision required a more secure and robust digital infrastructure. An enhanced employee experience needed a licensing upgrade to help facilitate the change.
Sota
IT Communications Lead
Managed adoption and participation
15 years at company, three years in role
Helped other teams leverage new software
Leads a team of 10+ people
A very traditional, large, multinational company had read studies that encouraged a more open work environment, potentially creating a more productive workforce. Research was conducted and it was determined the investment was worth it, but with one condition; senior leadership only loved the idea if the infrastructure was secure and safe. That required a meaningful licensing upgrade.
The objective was to showcase the proposed ROI and develop an engagement campaign in partnership with HR. The campaign needed to extend and give added dimension to an existing company-wide effort. It required refined messaging around everyone being empowered to innovate.
Licensing upgrade for ~45%+ of the company
Worked with Corporate Comms, Leadership, HR, IT, PMO, and Marketing
Launched a global campaign reaching tens of thousands of employees
Results
The objective of the change campaign was to encourage all employees to be innovators. In order to facilitate desired innovation, employees needed to be more connected to, and engaged with, their peers so they could share their ideas and receive validation.
Before the campaign could be launched, technical hurdles had to be overcome and leadership buy-in was required. The result was an upgrade to the digital infrastructure, licensing, and software features which required a detailed impact assessment and return on investment analysis.
Once the infrastructure was in place, a partnership led by HR, with IT, leadership, marketing, and the PMO, drove a global campaign. They announced to employees that they were the future of the company and their ideas were going to drive their industry forward. Real employees shared real examples of how they were making tomorrow happen today. The employees were the heroes, but their efforts were made possible by the software.
Unknowingly, this adoption campaign helped the company prepare for the global pandemic by infusing social collaboration into company culture before it was a requirement.
“Working with Carpool was great. They helped us broaden the conversation beyond IT and tell a very human-centered transformation story that tied into other company-wide engagement efforts.”
~ Sota ~
“ ”
The information outlined in this case study is based on an actual Carpool engagement.
