Realizing the vision of the CEO
LWhen collaboration is a key component of the vision laid out by the CEO, the task of envisioning how landed on the communications and IT teams. The solution: humanizing new software so it was something more than a software upgrade.
From CEO vision to daily practice
With collaboration as a top-down priority, Carpool helped translate a bold executive vision into a company-wide campaign that made new tools feel purposeful—and personal.
More than a software rollout
We partnered with comms and IT to humanize a tech upgrade—designing over 50 creative assets that helped tens of thousands of employees see the "why" behind the "what."
Insights before assets
By listening across 10 business groups, we built a campaign that reflected real needs, real language, and real work—resulting in stronger engagement and broader impact.
Communications that build culture
Carpool reframed internal comms from feature explainers to cultural builders—supporting a shift toward more collaborative, connected ways of working.
“Working with Carpool helped us think about internal communications in a new way, going beyond the tool and its capabilities to thinking about how our organization could operate more effectively, efficiently and collaboratively.”
The result: . By better understanding the needs and objectives of the business, their language and the different requirements of the employees, we were able to deliver a campaign with broad appeal and increased inclusivity.