The value of connection

Really good data, really well told

tyGraph’s analytics were strong—but their story needed clarity. We refined the brand to spotlight trust, transparency, and quiet confidence in a noisy market.

Simplicity that cuts through

We transformed complex features into clear, benefit-driven messaging—making tyGraph’s powerful tools feel approachable and essential.

Authenticity that connects

From humble Canadian roots to bold new visuals, we helped tyGraph embrace a brand voice rooted in integrity—not hype.

A brand built for bigger things

With a sharper message and fresh identity, tyGraph gained traction—and soon after, was acquired by a major player in the analytics space.

“Working with Carpool was great. They helped us broaden the conversation beyond IT and tell a very human-centered transformation story that tied into other company-wide engagement efforts.”

The result: tyGraph grew rather quickly and was acquired.