The value of connection

Leadership’s vision required a more secure and robust digital infrastructure. An enhanced employee experience needed a licensing upgrade to help facilitate the change.

Really good data, really well told

tyGraph’s analytics were strong—but their story needed clarity. We refined the brand to spotlight trust, transparency, and quiet confidence in a noisy market.

Simplicity that cuts through

We transformed complex features into clear, benefit-driven messaging—making tyGraph’s powerful tools feel approachable and essential.

Authenticity that connects

From humble Canadian roots to bold new visuals, we helped tyGraph embrace a brand voice rooted in integrity—not hype.

A brand built for bigger things

With a sharper message and fresh identity, tyGraph gained traction—and soon after, was acquired by a major player in the analytics space.

“Working with Carpool was great. They helped us broaden the conversation beyond IT and tell a very human-centered transformation story that tied into other company-wide engagement efforts.”

The result: tyGraph grew rather quickly and was acquired.