Realizing
the vision of the
CEO.
When collaboration is a key component of the vision laid out by the CEO, the task of envisioning a solution landed on the communications and IT teams. The solution: humanizing new software so it was something more than an upgrade.
DeMar
Communications director
Managed three employees and worked on a cross-functional team of 12 people
New to role and looking to impress senior leaders
Worked in the industry for 10 years
Had not worked with IT before
The new CEO of a large, multinational company was looking to establish her priorities and infuse her vision into the culture of the organization. Her starting point: collaboration, DeMar, was given the task of figuring out how new software, just purchased by IT, could introduce evolved communication principles and practices. This facilitated the CEO’s vision and enabled a change management campaign that justified the technology investment.
Designed a campaign targeting tens of thousands of corporate employees
One-month integrated campaign with over 50 assets
Ten business groups partnered to determine contextual impact
Results
The campaign was created by leveraging insights and learnings collected from different business groups around the company. Understanding the needs and objectives of the business, their language, and the different requirements of the employees, a campaign with broad appeal and increased inclusivity was able to be implemented.
Results included higher engagement between teams and a willingness to explore new ideas related to business impact. The vision of the CEO was realized by increasing collaboration in teams and cross-functionality between groups. Other discoveries were made, specifically in groups that were not traditionally technical or forward-thinking in their approach to their work.
“Working with Carpool helped us think about internal communications in a new way. Thinking beyond the tool features and functionality, our organization operates more effectively, efficiently, and collaboratively.”
~ DeMar ~
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The information outlined in this case study is based on an actual Carpool engagement.
