A distributed
community of thousands
In order to provide a welcoming and rich employee experience for new hires, a vast global community was established. The core focus of the community was to foster connections and develop skills that supported meaningful and lasting career management.
Welcoming the next generation
With 8,000+ participants annually, Aspire needed more than onboarding—it needed identity. We built a cohesive brand and communications strategy that helped new hires feel connected from day one.
A brand that grows with you
For over six years, Carpool has partnered with Microsoft to shape the Aspire experience—designing intuitive digital journeys that guide early-career employees through each milestone.
Built for scale, centered on people
From web to direct messaging, we created a multi-channel ecosystem that delivers personalized support at scale—while keeping community at the heart of the experience.
More than onboarding - a movement
Through thoughtful design and storytelling, we helped transform Aspire into a dynamic, community-driven program that empowers new talent to connect, grow, and thrive at Microsoft.
“Carpool truly are the community experts. They are amazing at recognizing a community need and providing a real solution.”
The result: A thriving community of over 8,000 people with over 80% participation.