The foundation on which we work is based on key guiding principles, proven methodologies, and a rich understanding of communication tools and services. Following is a collection of several of the principles that drive our strategies.
Flow of Information
Information is better when it's moving. How information flows through an organization is at the foundation of everything we do at Carpool. We break this flow into three main areas: informal conversation, getting work done, and formal consumption. They are all linked and each plays a key role in the way we interact with content, technology, and each other.
In search of Actionable insights
Sources of discovery. We triangulate data from multiple sources to arrive at holistic insights. Each of these sources provide a unique perspective, increasing the chances of uncovering insight and deepening the context.
Stakeholders open up years of experience and share ideas that may otherwise remain suppressed. Interviews and surveys are a litmus test to current engagement and insights into how they wish to communicate. An review of the data of the tools and services usage tell an honest story about usage. And reviewing the practices of those on the outside can add a breath of fresh air.
Map & Simplify
The chord chart looks at the flow of information through an organization based on informal, work and formal channels. We identify the channels of communication used and then ask the people using them how effective information flow is and the importance of the content being shared. Each person interviewed or surveyed uses a scaled results key which allows us to assigned a color and weight. This analysis allows us to identify what’s working and what’s not.
Chord charts are typically created pre strategy development and during the management phase.
Influence Wave Approach
The Influence Wave Approach starts with a small, controlled, audience made up of influencers, connectors, and people willing to work with them. The people and teams in the successive waves are determined by interest, capacity, and data. We watch tool usage for “hot spots” of action. Who is saying what, what is their propensity to engage, who are they connected to? We progress each wave by increasing engagement and starting a new wave were the last one left off.
DEVELOPING A NARRATIVE
Evolved communications is more than a one-off email to a distribution list, it’s the development of a narrative that creates conversation. It is a logical and strategic collection of interpersonal experiences woven together with purpose and direction. A narrative is a story resonates and we help map and manage its path through the communications ecosystem.
INFLUENCERS & CONNECTORS
Tell a great story and then let it spread. There are two types of people we look to identify: influencers and connectors. Identifying those who influence and connect allow us to move faster and have more impact.
Influencers can be subject matter experts, leaders, and/or innovators. They initiate, feed, and encourage the conversation others are having. Connectors are important to the ecosystem because they move information through connection they have with other of people, enriching the organization as a whole.