“Our change management and adoption is built on community-driven principles and practices.”



Carpool is not your typical Microsoft partner. We are a boutique communications agency built to transform the way information flows from person-to-person and place-to-place using community-driven adoption and change management principles and practices. At our core, we help our clients navigate the craziness that is workplace transformation (a derivative of digital transformation) with a very human approach to change. 


Workplace transformation with Microsoft 365

Microsoft 365 facilitates and supports a change in the way we work. It is an amazing technology that functions as a catalyst to a more productive future, but it can’t be the only reason we make the shift to a modern workplace. Workplace transformation is about understanding how we can be better as employees, managers and leaders. Our objective at Carpool is to help our clients realize the positive impact evolving the way we work can have on productivity and engagement. Our job is to help you think differently about change and reimagine the way we work.


Where Carpool can help

Carpool works and thinks more like an advertising agency than a technology company. We learn about people through targeted research and discovery. We design and build strategy that’s designed to inform and change behavior in a more human and engaging way. We execute strategy with a campaign approach that focuses on “quick twitch” decisions and emotional conversions. We root our engagement efforts in client education and support that is both technical and empowering. Our approach allows us to turn quicker results and our ongoing management style is more agile and nimble.

There are six different entry points to our engagements. It can be as light and informal as a free 30 minute chat or as deep and committed as a six month community implementation. Whatever your need, we approach each opportunity as a blank canvas and with an open mind. Our objective is to help guide you and your people to the new and exciting world of the modern workplace where you can transform the way you approach every day and reimagine how people engage and information flows.


Three pillars

Our three adoption and change management pillars are people, content and technology. Each play a fundamental role in taking people and the team, organization, or company they work for from a current state to a proposed future state. Each pillar is interdependent of the other, yet each has a unique contribution and role to play in the journey that is change. It’s our job to research, discover, design, build and support so the journey meets and exceeds desired expectations.



Our people function in a complex network of influencers, posters, champions, sharers, watchers, commenters, schedulers, and likers. Like a community outside of work, we naturally find our place and once there, start to define our contribution. Even with predefined roles and responsibilities, we are are unique and so is our impact. Understanding the influence people have informs us on how to approach each engagement with a customized, yet predictable approach.



The content we all create, consume, react to and share is the life blood of the organizations in which we work. Without content we are just people with useless tools. The content we create has a life… it moves and informs, grows and shrinks, is published and deleted. In a modern workplace content is also given room to move as it no longer is restricted to the regimented paths of an organizational hierarchy. We use this principle and the dynamic structure of a community to aid in our adoption efforts.



The Microsoft 365 foundation has the ability to transport organizations into the future with the flip of a switch. Having technology that is user friendly and easily accessible allows us to implement shift campaigns with increased confidence and greater accuracy. A common and familiar platform combined with cutting edge technology allows the adoption process to be less scary and invasive.


Carpool <3s Microsoft

Our relationship with Microsoft started nearly 12 years ago when our founder, who was then working at the advertising agency DDB, was pulled onto their Microsoft account team. Four years later, a side project became Carpool and we began a journey to help Microsoft understand and explore the power of their own tools. Microsoft was Carpool’s first client and to this day we still provide a valued contribution by helping modernize the Microsoft digital workplace.

As a modern workplace adoption and change management partner, we are working closely with Microsoft to help customers reimagine the way they work with Microsoft 365. It is always an exciting and constant pleasure to work with such an ever-present and influential force for change. We are very grateful to be able to work with Microsoft to help you do work better.


Let’s chat

We would love to talk with you more about how our unique approach to community-driven adoption and change management can help you modernize your workplace and reimagine the way you work.

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