We approach each project with a logical four step process: learn, design, build, and manage. This proven approach allows us to manage each project with structure and predictability. It provides a strong foundation on which we can make trusted assumptions, but pivot and adapt when the situation dictates.

Using this process we can help our clients save time and money, create stronger connections between teams, empower leaders and employees, and enable more engaging customer experiences.




We set up the engagement by assessing the current state through an analysis of the business objectives, understanding the pain points, and establishing stakeholder expectations.

Learning your business allows us to move more effectively and efficiently and help you evolve the way you communicate.



We are looking for insights. Insights are nuggets of goodness that are hidden in interviews, wedged between data points, and found in discovery. They are often invisible to the people closest to them. Our job is to identify and define those nuggets.

Insights require validation. We do this by mapping each insight to the predetermined business objectives, pain points, and stakeholder expectations.

Once we have the opportunities outlined and justified, we develop a high-level strategy and roll out plan for each. The strategies are created in concert with you to ensure the business objectives are being addressed and the ROI for each is maximized.



In this phase we build out the strategy developed in the design phase. Implementation of the developed strategies often requires tweaks to or overhauls of existing infrastructure. Carpool will either do this ourselves or work with a trusted partner who has the required expertise.

As part of the build phase we establish engagement patterns, test information flow channels, and ensure analytics are tracked correctly.

We also identify, inform, and educate key players by providing support, coaching, and training.



Once the communications environment has been built it’s then time to create a healthy and productive ecosystem.

Ecosystem management consists of technology, content, and community support. That support manifests itself through activities such as narrative check-ins, taxonomy management, KPI measuring, client status updates, and more.

In addition, management also means looking out for nuggets, or actionable insights that can be applied to future learning.