After a discovery phase is complete, the client engagement strategy takes shape. What we’re going to implement (platforms, content, communications plans, etc.) and the top level schedule are documented for both the engagement team and the client.
In this phase we build out the strategy developed in the design phase. Implementation of the developed strategies often requires tweaks to or overhauls of existing infrastructure. Carpool will either do this ourselves or work with a trusted partner who has the required expertise. As part of the build phase we establish engagement patterns, test information flow channels, and ensure analytics are tracked correctly. We also identify, inform, and educate key players by providing support, coaching, and training.
Our experience is cross-platform. We'll use what tools you have, or can recommend an infrastructure that meets your needs.
Ecosystem Management and Support
Once the communications environment has been built it’s then time to create a healthy and productive ecosystem. Ecosystem management consists of technology, content, and community support. That support manifests itself through activities such as narrative check-ins, taxonomy management, KPI tracking, client status updates, research refreshes, and more. In addition, management also means looking out for nuggets, or actionable insights that can be applied to future learning.
Much like a personal trainer or dietitian, we serve as both trusted guide and inspiration for your team to work in a more modern way. We’ll start by helping you paint a picture of what your new world of work looks like, then we help you make it real. We ride along with your team, using data to encourage and prompt the right behaviors until habits are established, value is realized, and team members are excited about the change.
BI Data Analysis
Storytelling is at the heart of what we do at Carpool. We're always looking for how to tell a story about the impact of a new way of working and communicating. One way in which the build a narrative is through the human experiences, told in blogs and video, for a personal connection. Another critical part of those stories is data. We will look for any way we can gather intelligence on the activity in your channels and collaborative spaces, uncovering the insights that will show your impact on the business.